We Can Offer Your Company:

 

Determining the aims and objectives of the book

Before commencing the work, we need to spend a reasonable amount of time with your company’s designated official to determine your priorities and the emphases you may wish to place on any or all of the following five sub-headings (A to E incl. and not in any order of importance).

In other words, in consultation with your company’s designated official, we put together a plan of action to pursue so that our writer’s focus is clearly established and maintained.

Of course, amendments and/or addendums to the direction and focus established at the outset can be reconsidered and/or re-prioritized as we move forward.

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Company History

We can peruse your company’s archives and files and to interview the relevant staff to document the establishment of your company, where it is at the present day and where it is headed in the future.

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Marketing and Promotional Aid

Your company, as with most other companies, probably relies on the traditional means of getting a message across, such as by radio, newspapers, trade publications, emails and websites.

A company book as a marketing aid will not only assist your company in standing out but will also be of help in retaining your existing clients as well as assisting your sales force in obtaining, at the very least, appointments with potential new clients.

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Enhancing Staff Pride and Loyalty

It is a truism that good staff are hard to find and even harder to retain. A document of your proud history will go far when instilling pride in the company, and can prove to be an added inducement for dedicated staff to stay with your company.

We can also produce a mini booklet in condensed form of your company history for distribution to all designated staff levels.

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Key People

If your company is headed by the founder and/or the extended family members (mother, father, brothers and sisters), your company book could include a series of personal chapters, or focus entirely on these key people.

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Updating of Company History

Is your company history up-to-date? Have there been major changes and progress in your company since the last time a company history was produced? Has the time come for an update? We can do that in two ways; by either producing a complementary volume, or by adding all that is new to the previous, and combining them into one book.

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The life story/biography of Senior Company Executives as a memento

Increasingly, the traditional gold watch as a farewell gift is losing appeal and something more meaningful is required. Commissioning the life story/biography of senior executives, directors and/or very long-time serving managers as a farewell gift is a wonderful and memorable way to show your company’s appreciation of their dedicated service and loyalty.

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Significant Anniversary or Milestone Approaching?

Is your company approaching a special date or anniversary for commemorating purposes such as 10th, 20th, 50th etc? We can produce an anniversary book for this special occasion, which can also double as a marketing aid to promote your company.

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Tracing Intellectual Property, Patents and/or Trademarks

This is a very important facet that requires specialized research.

In the event that your company may wish to avail themselves of this matter, we have formed an alliance with Peter Maxwell & Associates, one of the Australia’s leading Patent and Trademark attorney in association with Maxwell IP Lawyers.

We are now in a position to review and trace the development of your company’s intellectual property, including how your company’s brand has developed and changed over the years.

We will operate in conjunction with Peter Maxwell & Associates and Maxwell IP to provide an in-depth review and documentation of your company’s intellectual property assets and protection, for inclusion in your book, at your instructions.

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